Ines Raza recently (1.09.23) moved from the client side to Accenture Song, where she joined the Commerce leadership team in a key strategic role.

Her journey in the digital realm commenced in 2000 as a trainee at Axel Springer in Hamburg, Germany. Since then, Ines has consistently been at the forefront of commerce and digital marketing, spanning various industries and diverse roles within global business and technology firms, as well as agencies. Noteworthy tenures at prestigious companies such as Philips, Carat (Dentsu Group), Europcar and Domino´s Pizza mark her career highlights.

In her most recent role, Ines held the position of Head of Performance Marketing at Domino's Pizza in Germany. During this time, she played a key role in achieving significant growth in digital traffic and revenues across various digital channels. Her visionary leadership was instrumental in the successful launch of the Domino's mobile application or the strategic implementation of the "Domino's Club" loyalty program. Furthermore, Ines contributed to cutting-edge AI-based features aimed at optimizing delivery times.

Ines holds a Diploma in Economics from Cologne University of Applied Sciences in Germany.