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Jon Alexander is the author of CITIZENS: Why the Key to Fixing Everything is All of Us - a book that seeks to reframe the moment in time we're living in as one of huge opportunity, not just crisis and collapse, and in doing so opens up a world of possibility for organisations and leaders across sectors and across the world.

Jon is co-founder of the New Citizen Project (B-Corp), a strategy and innovation consultancy that aims to shift the dominant story of the individual in society from Consumer to Citizen. NCP’s client list includes The Guardian, the European Central Bank, BBC, National Trust, the Food Ethics Council and the European Journalism Centre.

Having begun his career with a decade in the advertising industry at agencies including BBDO and Fallon, Jon is a proud former winner of Brand Republic’s Big Idea of the Year Award for creating the concept of MyFarm in 2011: handing over decision-making on a real working farm to the public by online vote and debate as a way of engaging people with sustainable food production.