Jon began his career in the market research department at Granada TV then went to the brand new MTV for several years before joining BMP as their Head of Strategy. In 2000, Jon along with John Harlow and Will Collin founded Naked, the ground breaking international communications agency. Jon pioneered the concept of media neutrality there. He worked on a range of local and global clients including Coca-Cola and Unilever and remained at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.
Jon joined Karmarama at the beginning of 2014 as Executive Chairman, his first role since leaving Naked. Jon has been developing the Karmarama integrated offer, increasing the capabilities of the agency in data and mobile and working with key clients to help them grow their business through strategy and creativity. He also is a regular speaker both in the UK and internationally. Jon oversaw the sale of Karmarama to Accenture in December 2016.