Jonathan is a computational Psychologist turned serial entrepreneur. Seduced by the opportunity to optimize human emotions using machine learning, he started as the Chief Data Scientist in an IBM Big Data Venture before becoming the brain behind’s referral intelligence. His focus lies in developing the highest performing referral marketing tool on the planet, eventually enabling unprecedented insights into peoples’ brand perception. When he’s not using Big-Data and artificial intelligence to stimulate social interactions online, he loves meeting people in real life over a fancy burger or a friendly game of badminton.