Some twenty years ago, Jude's job was to predict consumer needs and stay ahead of the curve. This still holds true today as she helps brands across multiple industries navigate market shifts and enact customer-centricity. In the past few years, she’s managed and scaled creative teams for global ecommerce companies, marketplaces and fintechs, consulted start-up incubators on business model design, portfolio expansion and digital transformation, and consulted public authorities on social impact initiatives, which she continues to do through Song.