Katrina is a senior consultant at the London office of Contagious, a consultancy that helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. She's led diverse projects for BBC Worldwide, Sony Music, Louis Vuitton and Penguin Random House. Before helping to establish the Contagious Insider consultancy team, she was the launch editor of I/O, the company's bespoke intelligence service. She has a background in magazines and a history of writing about what happens when creativity and commerce collide.