KP Frahm is a product thinker and startup founder from Hamburg. For 25 years now, he has been developing and managing digital products in startups and enterprises. At some point, it occurred to him that despite different contexts, universal principles are at play. As a co-author of the SXSW bestseller The Product Field Reference Guide, KP helped describe these principles and provide actionable product advice. In 2020, he co-founded Field.so to build a SaaS product based on The Product Field.