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Kristina Bonitz specialises in transforming businesses and organisations into more impactful, creative, and sustainable versions of themselves. Known for her no-nonsense approach to strategy and management consulting, Kristina fosters collaborations that deliver results while making the process both enjoyable and empowering. Her work ensures that clients emerge more autonomous and capable, even long after her involvement.

Kristina is the founder of Serotonin, an independent management and strategy consultancy that energises businesses to grow into their best selves. Serotonin focuses on strengthening organisations’ strategic focus and effectiveness through transformative corporate strategies, organisational design, and restructuring initiatives.

With 15 years of strategic practice, Kristina has inspired, advised, and transformed more than 76 companies. Her unique blend of sharp diagnostics, unwavering clarity, and vibrant creativity enables her to distil solutions from complexity. Whether through sharper brands, innovative business models, or resilient organisational designs, Kristina unlocks new pathways for value creation.

Recognised as one of Germany’s youngest CEOs in consulting, Kristina has been described by the German press as “a strategic force to be reckoned with” and “one of the most significant pioneers of the industry” (2023).

In addition to her consultancy work, Kristina is the founder of the groundbreaking educational programme “Out of the Ordinary”, a learning journey designed to help strategists tap into their own excellence, building future-proof skills and confidence.

Her passion for transformative change and innovation makes her a trusted leader and a driving force in the world of strategy and management consulting.