Lars-Alexander Mayer is Partner of trommsdorff + drüner. After completion of his studies in Industrial Engineering in Berlin (1999) he worked as a Strategic Consultant for McKinsey before joining trommsdorff + drüner in 2000. He is the international expert in Smart Data Analysis at td heading the Innovation & Strategy and Consumer Insights & Smart Data departments. Lars-Alexander Mayer has been consulting companies from different industries since 15 years and besides his position at Berlin overseeing the Chinese office of td as Legal Representative.