I started my International Business and Management Studies in Leeuwarden, The Netherlands, where I did the Fast Track Study Program and specialized in Innovation and Leadership Studies. While still a Student me and two study colleagues founded the company nanoCure, where we specialized in the distribution and application of nano-based material coatings. The company had mediocre success, winning the “MadridSmartLab Challenge” and came “Top 5 at engie Big Pitch” in Newcastle UK, still, we decided to shut down the company. As I was responsible for Sales and Marketing I came to love these topics. After stops at Groupon and Videobeat Networks I was asked to join Albert Bauer Companies mission to bring digitalization forward. Within ABC I have many responsibilities to develop internal and external projects while also having the freedom to work on projects I want to pursue – such as Wallie, where I am currently participating the nextmedia MediaLift Inkubator.