Laura Eschricht is Director Brand, Social Media and Retail Marketing at Zalando. After graduating from the University of Passau and IE Business School in Madrid and working for L'Oréal and Henkel a.o. the Hamburg native moved to New York in 2011. There she initially set up the US subsidiary for a Swiss Premium Skincare company before moving to lead Marketing at Moroccanoil, the world leader in argan-oil infused haircare. Later, as VP Global Marketing she played a pivotal role in the hyper growth of amika, the biggest indie premium haircare brand on the US market. Laura joined Zalando in 2019, initially as the Head of Marketing for the important DACH region, later to lead Social Media, Influencer Marketing and PR across 17 markets. Currently she is responsible for building up the Brand Marketing function for the global Offprice Business where she launched the first ever TV campaign for Zalando Lounge, which went live as part of the first above-the-line Marketing campaign last year in 14 markets.