After over 10 years in the decidedly old-school worlds of marine engineering and manufacturing, a chance encounter led me to join a UK start-up called Betfair, where I spent over 8 years and had experience in all aspects of online business. I ended up running Betfair's UK business (over 50% of revenue) before leaving to join Blurb, the San-Francisco based self-publishing business, to help them grow their European business.