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Lode Schaeffer began his career in advertising in 1988 and has since been awarded 18 Cannes Lions, 17 Effectiveness Awards, 42 ADCN (Dutch Art Directors Club) Lamps and the coveted Grand Prix at the NY Festivals. His achievements have been recognised by the Art Directors Club Netherlands with a Lifetime Achievement Award. In 2008 Indie was named Dutch Agency of the Year. Since September 2011, Lode is chairman of the Art Directors Club Netherlands. - Antoinette Hoes is an expert on the digital domain and communications. Starting out as a type of geek she is currently employed as head of strategy at TribalDDB Amsterdam - which was awarded Eurobest’ Digital Agency of the Year in 2011 - working for clients like Philips, KLM, Gucci en Dolce & Gabbana. She teaches BA and MBA courses on reputation- and new media management. Being on the advisory board of Virtueel Platform, the Dutch sector institute for e-culture she is well versed in the more niche and arty uses of the digital domain.