Together with Matthias Schmidt Luise Hübbe curates the branding track at NEXT11.

As a studied psychologist Luise is always keen on learning about the interface between media and people’s minds – and on to how influence others. After her diploma she started her career at Berlins plantage* followed by a job as strategic planner at ddb Berlin. As such she worked for clients like Volkswagen, IKEA Austria or – for a partner agency Tribal DDB – Deutsche Telekom.

For two years now Luise is happy to be part of the Scholz and Friends Strategy Group – Germany’s biggest agency-related unit of strategy consultants. She spends her days with various consulting projects from diverse industries like FMCG, retail and mobile. She is involved in brand consulting projects which include communication planning in classical media, PR, CRM, digital and social. Right now she loves to think about how to get her new client Opel in touch with the consumer sustainably – with as much fun as possible for both sides.