Since March 2022, Matthias Schmidt-Pfitzner is the new Managing Director at the digital network Publicis Sapient for the DACH region. In his role, he will lead the industry, capability and corporate teams, drive business development and growth and further establish Publicis Sapient as the partner of choice for digital business transformation in the region.

Schmidt-Pfitzner joins Publicis Sapient from McKinsey & Company, where he was a direct-elect partner and spent the last five years as a leader of McKinsey Digital. He is a seasoned executive with over 25 years of hands-on experience and has an excellent track record in implementing scalable digital business models and processes in international corporates. His career has included senior positions with Deutsche Telekom, King Entertainment, Yahoo!, AltaVista and AOL Europe.