Matthias Schrader is leading Accenture Song in Germany, Austria and Switzerland and founded the NEXT Conference in 2006 which established itself as a leading conference for digital transformation in Germany. Since the early 80′s Matthias has specialized in the world of technology and Internet. During this time, the IT industry has experienced much change and development, which Matthias excitingly witnessed and experienced himself. Together with consultants, creatives, designers, developers and strategists, he mainly supports DAX companies in the development of digital products.