Mira Bürger explores the intersection between technology and society. As a trained sociologist, she has done research on time perception, negotiations between humans and algorithms, built-in diversity and discrimination in technology and irony in media consumption.

Coming from a background of innovation consulting and digital transformation, she currently works as Senior Strategist at SinnerSchrader. Mira is designing and executing user-centric product strategy in cross-functional teams and in collaborative formats with clients; always up for the challenge to find better ways to create better products.

In her role, she experiences on a daily basis how digital products shape social interactions and vice versa; and realized how crucial it is to have accurate user representations at hand when developing a product strategy. She thus became an advocate for more diverse and inclusive ways of picturing users and customers - to create products that actually fit.