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Nina Rieke is Executive Strategy Director at DDB Tribal Group Germany, based in Berlin. Nina studied at the University of Arts Berlin, started her agency career as an account manager and held positions both on client and agency side. She worked as a strategic planner for more than 15 years at Trendbuero, LOWE Lintas, Jung von Matt, Springer & Jacoby, LUCY Planning and as an indepentent strategy consultant. She trained as a systemic business coach, is a frequent lecturer at Miami Ad School and a member of the APG (Account Planning Group) board in Germany. You can find her on Twitter @ninarieke