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Olof is one of the digital design industry’s top innovators, highly regarded by major players in the web, mobile and interactive spaces alike. In 2001, he and Razorfish Managing Director Mike Beeston (now Fjord’s chairman) set up Fjord, with the aim of creating a company that would ‘define digital’ and lead the way in the growth of the digital space. In the decade since then, Olof’s leadership has kept Fjord at the forefront of digital design worldwide, continuing to set the pace of change in the fields of user experience and service design. Olof has taken a lead role in some of Fjord’s best-known and most important projects, driving creativity and innovation while ensuring superlative quality across a range of projects.