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Olof Schybergson is a visionary business leader, change agent, and designer with a distinguished career spanning over two decades. As the Chief Design and Product Officer at Accenture Song, he is responsible for setting the vision and direction for a global team of designers, strategists, engineers, product experts, and data & AI specialists. Under his leadership, this diverse and talented group invents and reinvents key products and services for some of the world’s leading companies, creating digital experiences that are engaging, delightful, and elegantly simple.

Prior to his current role, Olof co-founded Fjord in 2001, a pioneering design agency that grew under his stewardship to become a leading global design team, with studios in 35 cities around the world. For 20 years, he led Fjord in delivering cutting-edge design solutions, which later became a part of Accenture Song.

Olof has worked closely with leadership teams from some of the most recognised international brands across various industries, including Citibank, Santander, T-Mobile, the BBC, Disney, Adidas, Harvard Medical School, NatWest, and Qualcomm. His expertise in spotting trends and shaping the future of design has made him a sought-after voice in global publications such as Forbes, the Financial Times, The Guardian, Fast Company, Fortune, Harvard Business Review, and WIRED. A regular speaker at prestigious global conferences and events, Olof has been a member of Accenture’s Global Leadership Council since 2018, further solidifying his influence and leadership within the industry.