Omaid Hiwaizi is the Global Head of Experience Strategy at Blippar, the world’s leading visual browser and fastest growing augmented reality platform. One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. He's passionate about how creative technology can be used to transform how people engage with the world, with brands, and with each other. At Blippar he's working with brands and agencies to develop the next generation of marketing engagement strategies using Augmented Reality and Artificial Intelligence.