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Oskar serves as an Experience Strategist at Accenture Song and is a researcher by inclination. His diverse academic background spans cultural studies, sociology, and business history, reflecting his broad field of interest. With a specialized focus on family businesses and their adaptation strategies for the future, Oskar brings a rich tapestry of knowledge to his work. Currently a Lecturer at Ravensburg University of Cooperative Education, he imparts his professional expertise on strategic frameworks and trend analysis to eager students on subjects such as Web3, AI, Conversational Commerce and New Work. A dedicated advocate for concrete methods like OKRs, Oskar is passionate about their practical application in companies, both large and small, for achieving real value and transparency.