Patrick Lithander was part of the interesting project "Electronic Beats" which he will present at NEXT Service Design 2013. Despite the fact that both print magazine and online experience are a product of corporate publishing for Deutsche Telekom, "Electronic Beats" gained the customers trust with a successfully implemented concept to engage the readers. As the Head of Digital Media for BurdaCreative Patrick Lithander was very important to make this project happen. Enjoy his experiences at NEXT Service Design 2013.