Patrick has a passion for design and IT. He started one of Germany's first University merchandising companies as a student in 1994 signing a licence agreement with the Humboldt University zu Berlin at age 22, winning prizes for Germany’s most chic University Tee. Today the company is the first to market the “European Soul“ launching a brand MAXHENKELL EUROPE - in 2008. Since 1999 Patrick has been engaged in IT, starting Germany's leading account aggregator cooperating with Vodafone, E-Plus, Jamba and O2. In 2006 while organizing a large “weekend bash“ Patrick recognized the need for a fine and personal “digital post” and began developing EVENTKINGDOM