Pedro is an internationally recognised as a passionate product and services strategist, he signature is his focus on effective usability & crafting amazing user experiences. He thrives to be accomplished in ‘all things online’, from concepts to the actual nitty-gritty details on how things get optimally implemented, having been fundamental on launching key international services, the latest with Vodafone entitled joyn which aimed to replaced sms's and fix the utterly poor experience on video and media sharing.

I’m well respected in the field of usability both for my passion, expertise but also an open attitude towards knowledge sharing which lead me to deliver multiple training and teaching courses in different occasions and conferences. Pedro has worked and consulted in the past with companies as: Vodafone, Sapo.PT, Portugal Telecom, UN information unit, LOQUO (now Ebay's Kijiji network), Publinet, but also key Portuguese government organisations and media and newspaper companies in it's past.

Pedro is passionate to facilitate and motivate organisations to design meaningful products and services, carefully curating for their user experiences and he's a natural ‘starter’ and community engager, having been instrumental in the origin of the Portuguese Usability Professionals Association as well SHiFT - Social and Human Ideas For Technology conference.

Pedro holds a degree in Computer Science Engineering from the Instituto Superior Técnico (IST, Lisbon, Portugal) and dreams in rich and engaging experiences as the door for the future product development.