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Peggy Anne Salz is the lead analyst and founder of MobileGroove, a top 50 ranked influential destination producing custom research, strategic Thought Leadership and knowledge resources for the global mobile industry. She is also a Gigaom Research mobile analyst, where her focus is mobile loyalty, engagement and contextual commerce.

Peggy has written nine books about mobile, both as a lead author and in partnership with companies including SAP Mobile Services, Gemalto and InMobi, examining topics ranging from mobile marketing to mobile payments. Her latest book, Apponomics: The Insider's Guide to a Billion Dollar App Business, provides developers with an advanced guide to marketing and monetizing their apps. Her next book focuses on the impact of 'connectedness' on life, work and society.