Peter is with IBM Software Group's world-wide sales team, where he is focused on enabling IBM’s customers with Web 2.0 business transformations. Peter developed and deployed IBM’s Business Value Assessment (BVA) method and tools (, and he manages the development for the IBM Experience Modeler, an innovative tool for rapidly creating “end state vision” and explicit business value models for business transformation. His present focus is making visible the massive opportunity for business transformation with Web. 2.0 tools and communication methods. He has over thirty years of industry experience in streamlining business operations and management systems across all major industries.