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In August 2009, Phil was made Spreadshirt's vice president and Managing director. He was responsible for the Shop Partner and Direct-to-Customer departments. In August 2010, he became part of Spreadshirt's management team and acted as Chief Marketing Officer. In May 2011, Phil was appointed as Spreadshirt's CEO and has been fostering the company's growth ever since. Phil possesses expedient experience in the e-commerce sector. Previously, he had worked for several media companies and start-ups as well as one of the UK's biggest retailers. After beginning his career in advertising, Philip's professional ascent has been distinguishsed by high calibre roles within a variety of organisations. In the 1990s he joined Carlton Online as the Advertising and Sales Director and left as Managing Director two and a half years later to join Tesco.com as CEO of ivillage. There Philip led his team to launch the UK's first online DVD rental shop, as well as the development and execution of its travel site and grocery site. His final role before joining Spreadshirt was working with the largest online retailer of skincare in North America, SkinStore.com, where he launched SkinStore.co.uk as a startup