Prof. Dr. Peter Gentsch is the founder and shareholder of the Business Intelligence Group in Berlin, as well as being tenured professor for digital Customer Relationship Management at Aalen University. He is author of many nationally and internationally spread publications and is a keynote speaker for digital CRM topics.
Furthermore, Prof. Dr. Gentsch is the founder and director of the renowned Social Media Excellence Circle. Here, various companies from several industries discuss their social media strategies and share their corresponding experiences. Prof. Gentsch’s current research focuses on both the development of a social media maturity model and on social CRM.