Reto is the founder and design director of IxDS, responsible for the overall design strategy. He is also a Professor for "Interaction Design" at the University of Applied Sciences in Potsdam. Reto has previously worked as an Associate Professor with the Interaction Design Institute in Ivrea, and as a designer/researcher with Sony in Tokyo and Ideo in San Francisco. He studied Industrial Design at UdK Berlin and Mechanical Engineering at TU Berlin. Prior to his studies, Reto had an apprenticeship as a stonemason in Southern Germany.