Ric Scheuss leads the Corporate Sound & Music department at TRO (Duesseldorf, Cologne and Berlin). He consults global clients such as Henkel, adidas, C&A and Eurowings.

Numerous projects were honored with international ad-, film- and music awards including Cannes Lions, ADC nails, BAFTA and a nomination for a Golden Palm.

In 2017 he was part of the Cannes Lions Jury, in charge of the category Radio. With TRO Sonic DNA he developed an innovative process that combines valid data, artificial intelligence and creativity for the development of holistic music & sound strategies.