Rico Kretschel founded NeueTischkultur.de in 2008. NeueTischkultur.de is one of the leading Multi-Channel mail-order establishments within the range living, kitchen and housekeeping. The company became "Newcomer of the year 2011" and was decorated with the Passion Star Award in Bielefeld. Meantime customers might shopping with a smartphone and the NeueTischkultur.de-App or scanning a QR-code from a poster especially from a virtual showcase or a product. Rico Kretschel creates a mobile concept called “CityBummler” to link the online stores with stationary stores. With the storefinder via google maps it is possible to find the matched store.