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In his current role as EVP, Head of Music at The Gang, Sam is helping some of the biggest brands around the world build their metaverse experiences and games on Roblox. His background is in the music industry, where he has held positions with Universal Music, Warner Music, Sony Music and several other labels. Prior to this, he worked in advertising and PR for OgilvyOne and Hill & Knowlton. Sam is also a co-professor at Stockholm School of Economics, Royal Institute and has taught at Berklee College of Music in Valencia. During the weekends he enjoys spaghetti aglio e olio with his daughter and wife in sunny Stockholm.