After training with the BBC Sam Morton worked as a screenwriter and production manager for a number of companies producing TV commercials, TV drama and feature films. Sam founded Twenty First Century Media in 2002 & within six years Sam & Nick Imrie had built the company into one of the largest digital media companies in the North, producing commercials, training films, viral and mobile material, promos and web TV. Sam and Nick sold the company to Bob Geldof’s Ten Alps Plc in 2008.

During 2008-2010 Sam integrated the company into the Ten Alps Plc organisation and secured notable contracts and clients with the Highways Agency (web TV) and England 2018 (corporate promo’s). After leaving Ten Alps in 2010, and after mentoring the genesis of ScreenReach in it's incubation period, Sam co-founded ScreenReach Interactive in August 2010 and is Chief Operating Officer.