Samuel Mueller is the CEO and co-founder of Scandit (www.scandit.com), a leading platform to connect consumers with everyday products through mobile phones. Before becoming an entrepreneur, Samuel was a management consultant and project leader for multinational companies such as Swiss Re, Swiss Airlines and IBM and a corporate researcher at the renowned IBM Zurich Research Lab. Samuel holds a PhD from ETH Zurich and graduated summa cum laude with an MSc in Computer Science and an MA in Financial Economics, both from the University of Zurich, Switzerland.