NEXT

Sandra Goetz is a freelance journalist with a clear focus on technology and digital issues. She has been writing for the trade magazine Adzine - Marketing.Tech.Media for 15 years. As managing director of her own PR company, PR Zentrale, she advises companies on digital marketing and PR.

A graduate in sociology, political science and philosophy, she has lived in New York, Miami and Berlin, but the Alster and Elbe rivers have always brought her back to Hamburg. She still lives here and is a sought-after expert and moderator for marketing and technology events. She regularly gives workshops on social media strategy, especially for the B2B sector, with a focus on LinkedIn.

Her passion for Hamburg is also evident in her work as a book author. In her latest book, 'Hamburg entdecken - 700 Freizeittipps' (2023), she provides insights into her home city and also promotes the Reeperbahn Festival, which is organised in close cooperation with the Next Conference.