Sebastian Deterding is a designer-researcher working on design for human flourishing. He is a senior research fellow at the Digital Creativity Labs at the University of York. Founder and principal of the design agency coding conduct, he has created engaging experiences touching millions of users for clients like the BBC, BMW, Deutsche Telekom, KLM, and numerous startups. He is a frequently invited speaker at venues like CHI, Design and Emotion, GDC, Google, Lift, MIT Media Lab, IDEO, UX London, or Web Directions. He lives online at