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Steffen earned a Diploma in Industrial Engineering & Management from Karlsruhe Institute of Technology (KIT) and also studied in Toronto, Valencia and Stockholm. After several internships in large companies and consulting firms (e.g. BCG), he realized that pursuing his own dreams and building up his own company was what his heart was really beating for. Developing a beautiful product with a real value for the customer and establishing a unique company culture for the employees were his main drivers. For the concept, he earned several prizes, such as the BITKOM Innovators Pitch for Digital Life innovations 2012 and the Munich Business Plan competition 2012 (MBPW), round 1.