Pioneer in and godfather of social media intelligence (monitoring, marketing/ campaign/ performance, brand mgt. research, industry index and predictive analytic).
He is a though leader and at the frontier of
1) predictive analytic: Take real-time social media data, add correlating events with strong probability algorithms and the future becomes predictable and actionable.
2) Behavourial Modeling:Define, measure, and analyze characteristics of your current, future and competitors customer. Your customer attitudes towards your brand, product, overall customer satisfaction, and brand loyalty - ultimately, as measured by market share. Consumer perceptions about brand quality, brand performance, and brand imagery - as measured by the econometric / psychometric construct known as brand equity, especially as tied to consumer purchase behavior.
3) Trend Scounting: Identify market trends and “hot topics” faster and much more accurately than with traditional market research methods