Susan Tackenberg Media & Communications Consultant, Consultant & APITs strategist
Susan Tackenberg has a background in publishing and film production. Her interest in Serious Games goes back 15 years, expanding to include all technologies developed in the games industry and their “disruptive” application in other industries (health, education etc.). Susan invented the term “Applied Interactive Technologies” (APITs) now widely used to describe these technologies (including Serious Games, Gamification, 3D Simulations, Virtual, Augmented and Mixed Reality) and combinations of these, together with social media. She has moderated panels at the Berlinale and Quo Vadis in Berlin, spoken on Serious Games around Europe and since 2015 has curated the Serious Games Conference at CeBIT in Hanover as consultant to BIU (Bundesverband Interaktive Unterhaltungssoftware e.V.) and nordmedia. In 2016 she co-created the APITs Arena at the world’s leading medical industry trade fair, Medica (Düsseldorf) and moderated the pan-European APITs panel discussion on applied technology in healthcare. Susan advises companies on the deployment of APITs, is a founder member of the Serious Games working group at GAME Verband and BIU’s Forum APITs. She is a member of the British Association of Journalists and a long-standing board member of the British Chamber of Commerce in Germany.