Sven Wedig, Berliner-by-choice, is the CEO of 4u2play GmbH and with it leads one of the leading online gaming companies in the German market. Now 33 years old, his professional career started in Hanover with a traditional degree in business administration. Early on, however, he was attracted to the media world starting at CBS News as an assistant to their White House Correspondent. He carried on into marketing working with such big names as T-Mobile and Tank&Rast. He founded his own agency in2003, Celebration Media, where he was able to expand his valuable network and take time to work on his own projects.
In 2006, the well-financed startup Wazap appointed Wedig as Global Marketing Director and became responsible for marketing the games search engine internationally. His experience in making these two fields work meaningfully with each other again came to the fore as he took over leadership of 4u2play. Following a 2009 strategic relaunch, the company has become one of the leading portals in its market segment.
His games know-how has enabled this family man to become a member of the gamescom awards jury –while working in parallel to launching his brand-new music portal SongFor