Tobias Krüger is one of the experts in the German-speaking region when it comes to topics related to digital transformation and cultural change. He combines experience from more than 50 strategic projects with operational insights gained as a longtime Division Manager of the Culture Change 4.0 process at the Otto Group. His impact extends beyond corporate boundaries, as he has facilitated the interconnection of numerous companies in embracing cultural change. Tobias has gained insight into the transformation processes of hundreds of companies in the German-speaking region. Today, he works as an author, speaker, process facilitator, and founder of Hello.Beta. With Hello.Beta, he has created a space where societal issues related to the challenges of digitization have found a home.