NEXT

Tobias Kühnen is dedicated to creating outstanding digital experiences. In his role as the global lead for Volkswagen’s brand and product website, covering 110 markets, he has been instrumental in driving the company’s digital transformation. With a solid background managing major accounts at top digital agencies, Tobias combines a strategic focus on both brand perception and customer experience.

His leadership is marked by a forward-thinking approach that incorporates advanced technologies and agile practices. Tobias promotes a culture where teams are empowered and self-driven, while leveraging the OKR framework to ensure innovation and collaboration are key drivers of success.