As a Senior Strategist at SinnerSchrader Ulrike is responsible for accompanying clients on their way through demands and challenges brought about by digitalization and helping to uncover the “blackbox user” a bit more every day. She’s firmly convinced that true innovation and successful products only blossom at the sweet spot between an existing customer need and a real business case, so that every participant can benefit from the product likewise.

In her daily work, Ulrike not only brings her experience and knowledge from over a decade of working in digital strategy and her love for design thinking to the table. She also sparks innovation and provides fresh impulses for stakeholders and co-workers alike based on her skills as a yoga teacher, meditation trainer and coach to facilitate building valuable, appreciative and inspirational processes and products.