BlaBlaCar, Brand Lead
Vanina Schick is Brand Lead at BlaBlaCar, the pan-European ride sharing platform that connects drivers with empty seats and people travelling the same way.
Her focus is on effective communication: both design without words, and wording design. She spends her days on cross-functional projects, supporting her colleagues in product, marketing and communications. Her work encourages people to adopt ride sharing as a new behaviour; she helps them easily overcome perceived barriers to trying something new, and then to enjoy a delightful journey that they go on to tell the world about. She’s a sense-maker and a facilitator.
Vanina holds a Masters degree in Graphic Design, and previously worked for ten years as an Art Director, specialised in editorial design. She is a prominent evangelist of the collaborative economy: new consumer behaviour based on sharing, enabled by technology.