Victoria Loomes is a Senior Trend Analyst and manages TrendWatching's Premium content. She regularly delivers insight-packed presentations and workshops on how to analyse and apply trends. Following six years working as a freelance journalist and copywriter for a range of global brands, Victoria switched her attention to trends. Now as a Senior Trend Analyst, she is responsible for managing TrendWatching’s Premium content.
She also regularly hosts presentations, workshops and Trend Safaris, teaching brands how to analyse and apply trends. She has delivered sessions globally, including for Unilever, Hachette, Marriott Hotels, BNP Paribas and BSkyB.
She regularly writes about consumer trends and innovations and has been quoted in a wide range of publications including The New York Times, The Guardian and The Telegraph.