Viveca is founder of WE Marketing Group, the leading independent marketing services group with over 250 staff across 5 offices in China. WE offers full marketing services from corporate and brand strategy, creative, social and digital, media planning and buying, e-commerce to data driven new retail solutions. Clients serviced by WE include Mercedes Benz, Lufthansa, Visit California, Cisco, Estee Lauder, ICBC, Hong Kong Tourism Board, amongst many others.
Before starting WE, Viveca is Chairman & CEO of Grey Global Group China/Hong Kong and is the chief architect in building Grey’s China/HK business and all its integrated capabilities since Grey’s inception in the region.
She is recognized as a pioneer in China advertising and first mover in digital, social media, CRM, e-commerce and use of new technology in marketing.
Viveca plays an active role in the industry. She is Executive Committee member of HK Management Association and HK Chamber of Commerce in China, Board Member of HK Design Center, Director of China Digital Marketing Association, Vice Chairman of IECIA (International Business Innovation Association), and serves as Judging Chair for numerous marketing and digital awards.
Viveca received over 50 personal awards including Ad Age Global’s “100 Most Influential Women in Advertising”, AMCHAM “Women of Influence - Professional Women of the Year, ECI “Business Innovation Person of the Year”, Campaign China’s “Digital Hall of Fame”, and most recently, China Advertising’s “Opening up for 40 years : 10 most Celebrated Person in Advertising” and “Contribution to China Digital Marketing Person of the Decade”.