Wilfried Steffen is the Head of Business Innovation at Daimler since 2011.

His career began in 1981 in the very same enterprise. He held various positions and worked in several international company sites including the United States, Switzerland and United Kingdom.

Most recently he functioned as President and CEO at Mercedes-Benz UK Limited for seven years. He was in charge for managing the import, sales and marketing activities of all Mercedes-Benz brands in the UK, which currently include Mercedes-Benz cars, vans and trucks, smart, Maybach and Mitsubishi Canter light commercial vehicles.