Zhong Xiao is the Founder & Managing Director of the WINGMAN/STUDIOS GmbH, the first corporate start-up of the DAX30 company Beiersdorf AG.
The WINGMAN/STUDIOS is specialized in brand building in the digital age insourcing the 3 key disciplines: brand/product management, creative/creation, digital marketing/eCommerce.
The first brand of the WINGMAN/STUDIOS is GAMMON (gammon.de), which just launched in Germany.
Before the WINGMAN/STUDIOS, Zhong worked in various marketing and digital functions at Beiersdorf.