Björn Goerke, Co-Founder and CEO
23/08/2015 | We make sure every marketing dollar is spent efficiently.
Most marketing activities are not directed solely at those that will convert due to the marketing activity.
We compute the probability of purchase for every individual customer for any given marketing interaction. This way companies can decide on the profitability of each and every single contact BEFORE the spend they money.
About the speaker
Björn is Co-Founder and CEO of GPredictive. His core responsibilities are investor relations, customer success, and HR.
Björn received his diploma in business administration from Kiel University. He was always focused on technology and how to bring it to the market. In his first consultant role he supported 100+ tech companies with their innovation processes.
Returning to university for research he specialized in pattern recognition. Together with co-founder Dennis they started of as consultants for predictive analytics in 2008.
Carrying out 50+ predictive analytics projects the revealed that there was an abstract pattern of how to do pattern recognition. This knowledge is the bases for today's business and part of the IP.
When Philippe joined the team in 2012 they decided to make 100% pivot to the SaaS product which is at the heart of the company.